Today I was spammed by a fellow business owner trying to sell me copywriting services. Unsolicited emails from someone you don’t know, is spam. Plus I have a copywriter, as listed on the employment page on my website.
The business owner wanted to write stuff for my blog. I’m not sure she had been to this blog, but if she looked at the dates I post articles and such, she’s have noticed that I don’t have a big problem posting to my blog! In fact, I enjoy coming here to write. Although I admit loud and clear — I am the worst proofreader of my own work known to women-kind. Writing isn’t the problem.
The second thing she did wrong was email me using a yahoo email address. I see this problem all the time — on business cards, websites, you name it. HELLO— its tacky and unprofessional. It shows that you’re either a new or very inexperienced business owner. Neither maybe true, but the perception of new or very inexperienced is there.
Ya, you’ll get spammed if you put your business email address on your website, but that’s what happens. I use a contact me box to help with that, and it does cut spam down to just a few times a week. Or use a throw away website email address. Make one up, use it and when you get spammed, change it.
Curious, I went to visit her website. No graphics. It is black, white, with some red all over.
When I saw her bio, I was in shock — I mean this women has major journalism skills; and so does her business partner!
She also had her pricing listed on her website. She charges $25 for a project that is worth many, many, many times that price. She does want credit placed on all the posts she writes for you, but I wonder.
a) Is having a credit on a blog worth the BIG decrease in pay.
b) Wouldn’t a recommendation from a happy client who could show what their work was worth be worth something?
c) Did her company do some research? I’m sure that business owners who hire copywriters prefer that they be hired as “ghostwriters” since they also want ownership of their posts.
I’m not sure what’s holding these business owners back form earning what they deserve. I’m sure that she could buy a template or theme for her website. Something that would attract great clients. Write about the benefits of writing; write about the different social networking sites, etc. But first she has to plug up the leaks in her profits.
I see it all the time. Someone leaves a job to start a business. They determine their hourly rate by what they had been paid. They don’t take into account that for that $20 they were paid, the company was charging or earning WAY more than that!
They also don’t take into account the 25-40% in benefits that their former employeer was paying them, too. Of course, if you add that onto their hourly rates, that sure does bring them up a bit!
Today, take our quiz and learn how you are leaking profits and throwing money down the drain. Go to www.CoachMaria.com and download the Business Checkup Assessment. You’ll be glad you did!