Every financial professional needs a LinkedIn profile. This is not a “should have” — this is a “must have”. Why? What most financial advisors don’t know is that when someone types your name into a search engine, your LinkedIn profile will often rank higher than your own website!
Years ago, the financial industry was light years ahead of every other industry when it came to technology. My first job on Wall Street, in 1973, involved computerizing a division of an operations department.
Today, most financial firms are 15-18 years behind anything Internet-related. If you’re a financial advisor, there is a chance that you don’t have a website (yet), have a very generic website, or are not allowed to have a website.… Read More >>