Speaking for pay. Creating events for our clients. Tips, articles, resources.

Toot, toot! Nonprofit Roadmap for Success

Overhead at a recent Washington Assocaition of Association Executives meeting I spoke at this week on “Nonprofit Roadmap for Success: It takes a Plan”  Find a description of this event at http://www.elevatingyourbusiness.com/documents/WSAE.pdf

Excellent presenter. I will take this information and apply it to my daily sales process to acquire and attain more clients – Scott Zeller, Hotel Mgmt.

Maria makes the complicated easy, natural and insightful – Wendy LeBlanc – Semiahmoo, Sales/Hospitality

You are awesome. Great information that I can use right away. – Linda Herald, Wenatchee Conference  Center

Great information and resources! – Lois Diemert, The Society for Design Administration

Maria provides “real” useable examples and practical applications that I will use. Ken Spenser, Housing Provider

Achieve Your Goal$ Faster with a Strategic Plan on One-Page®

CEOs, presidents, executives, field leaders, and other senior managers…

In one day, create a strategic business plan that’s powerful enough to turbo-charge your business, yet flexible enough to switch gears when you have to.

Multi-page strategic plan documents can be so overwhelming that they end up sitting on a back shelf collecting dust. In today’s economic climate, with limited financial resources and time, being able to create and implement a one-page strategic plan for your business or department that is concise, actionable and measurable is key to your company thriving in 2011. Learn more below.

Can You Answer “Yes” To These 5 Questions?

Do you spend too much time fighting fires and less time moving your business forward?

Do you need to increase sales but aren’t sure which in-person or online strategies will help?

Are you feeling alone at the top and think it’s time to get help from a strategic partner?

Is it time to acquire clients in a different niche or market?

Are you ready to kick-start your business to the next level of success?

If you answered YES to any of these questions, sign up for this workshop, now!

In just one day, we’ll help you develop a roadmap to greater success. You’ll become extremely focused and start moving to achieve the results you want FASTER then you ever thought possible. Experience greater profits, increased productivity, and have more FREE time to do the things you love to do.

“I’ve accomplished more in four months than the previous year. I feel so focused and my income has doubled!”
Joan Runnheim, Career Strategist
Pathways Career, Hudson, WI

This Program Is For You If…

You are involved in the formation or implementation of strategy for a business, field office, or department.

Your efforts to substantially increase sales haven’t worked.

Your top-priority projects never seem to get started or finished.

Your planning process does not easily adapt to new circumstances.

You are ready, right now, to build a bigger business that hums along like a well-oiled machine.

250,000 entrepreneurs and 30 universities use the one-page process worldwide to create greater success. You can, too!

You are invited to an intensive training for business leaders who are ready to proactively improve productivity and increase profits in 2011 and beyond.
Open the flyer now

Yours FREE $948 in Resources

Determine Your Target Market CD: Focus your marketing efforts on your Ideal Client and reap dual rewards of time and money! Includes 3 audios workbook and spreadsheets. (A $199 value)

Strategic Planning Video: One-hour video/audio overview of the process plus our famous Business Checkup Assessment to complete and bring to the session. (A $79 value)

Two Business Plan Workbooks and One CD Workbook and CD with templates, worksheets, mini-sales budgets, sales calculators, performance scorecards, and sample plans. Provided at the workshop along with a binder and worksheets. (A $70 value)

Follow-up EduCoaching™: A one-hour 1:1 session to fine-tune your plan available within 7 days of the workshop. (A $400 value)

Point, Click, Plan!™: Software to make planning easier. Create a draft of your plan in 90 minutes. (A $200 value)

“…you provided much information and clarification that helped me refine my plan. Your personal insight and input was greatly appreciated.”
Kee Nethery, CEO
Kagi, Berkeley, CA

A Personal Note From Maria

I bet you’re like many business owners and executives–you’ve thought about creating a plan but haven’t done it because you think the process is too complicated, planning might stifle your creativity, or everything will change, so why plan? It’s time to kick your objections to the curb! Master an exciting step-by-step process that links five crucial business-building concepts: brainstorming, planning, execution, accountability, and results.

Listen, two heads are better than one! You bring your vision, passion, and industry knowledge. I’ll contribute my extensive business expertise, arsenal of resources, and love of marketing to the mix. The end result? You leave with a strategic plan and a focused action plan to use as your roadmap for success.

And you’ll experience firsthand the critical relationship between creation, execution, and peace of mind!


P.S.: Enroll today and I’ll immediately put your resources in the mail. Use them to change the way you do business right away. At the workshop we’ll take whatever you created and move it up the stairs of success. Enroll now.

Who Should Attend

  • CEOs, Presidents
  • Practitioners, Independent Professionals, and Executives
  • Branch Office Managers
  • C-Level Executives
  • Marketing, Sales, and PR Professionals
  • Not-for-Profit Executive Directors, Board Members

What You’ll Accomplish…

  • Align your organization’s vision by creating an easy to use plan that integrates your vision, mission, objectives, strategies, and action plans.
  • Reduce overwhelm by discovering 9 key initiatives worth your time and effort.
  • Brainstorm with your peers and discover new strategies to move quickly from concept to reality.
  • Participate in a hands-on workshop where your questions will be answered by a strategic planning advisor.
  • Learn how to adjust your strategic plan to changing conditions and take advantage of new opportunities.
  • Walk out with a solid draft of your strategic plan — printed and ready to use immediately.
  • Receive FREE bonus CDs, software, and 1:1 support worth a total of $948!
“Your one-day planning program, along with the many insights and business therapy you provided throughout the day, helped me see the forest through the trees. Thank you for the really great thought-provoking day.”
Ahmad Mohazab, Principal, Architect
TECTA Associates, San Francisco, CA
“… an educational, thought-provoking and fun business day!  The marketing strategies you recommended are both affordable and doable. Your style makes it very easy to ask questions and learn from. I look forward to working with you in the near future.”
Jodi Macko, Senior Florist
Woodland Florist, Duvall, WA

About The Facilitator

An irrepressible entrepreneur, Maria Marsala sold AVON at age 14 and landed on Wall Street three years later. Fiercely determined and keenly insightful, Maria became a bond trader when female executives were as rare as pink diamonds. For 25 years, Maria streamlined Fortune 500 departments with integrity, nurtured non-profits, and discovered her niche-mentoring remarkable women CEOs and executives. In 1998, Maria created Elevating Your Business, a company dedicated to helping women get a life and a future from their businesses by providing accountability, tools, and a (gentle) kick in the a** when needed. Take the first step toward freedom, fulfillment, and a sparkling quality of life! Sign up and complete your plan with Maria.

Bring your laptop, leave with a solid draft ready to execute!

Where: Puget Sound, WA

When: See link on website

Tuition: $1299.00. **Special discounts are available for 2 or more participants from the same firm and not-for-profit participants.**

NOTE: You’ll get courseware and 90-minute consultation are included in the tuition. We ship the business plan software and CD’s to you upon payment. Then just bring your laptop to the event and we’ll get going! Questions? Call 360-271-8418

Learn more and register

Speakers: Are You Leaking Profits?

This article comes from all the mistakes I’ve lived and the money I’ve lost by not charging for what I should charge. I think of why I have not earned what I deserve in this area, and there is only one reason — lack of knowledge of how things really work!

One of the strategies I created to market my advising/coaching business was to speak internationally. But what I didn’t take into account, until year 7 in business, was that speaking IS a business. Actually, it wasn’t until I created two web sites just for my speaking business that I realized how much time and effort went into speaking.

Now you can learn the easy way.

Speakers as 2nd Class Citizens

Many organizations will not pay speakers to speak; but they do pay for tangible items! Local chapters of organizations, from the Rotary, Kiwanis, Elms, Lions, etc. to maybe an organization you’re a member of wouldn’t think of asking one of their members to give them supplies for free; but the do not pay speakers. So these groups are good for you to practice speaking.

IF you choose to speak to group for free, as I do from time to time, what you want to do is 1) determine what your speaking fee would have been had they paid you and 2) decide what they can give you “in-kind” to make up for the fee you are loosing. I provide them with a list of 5 must provides and then they get to pick from a longer list of “in-kind” items that are important to me. If they don’t do it; I don’t speak. PERIOD. If they are not going to value your services from the start, what makes you think their members will in the long run?

Enough said on in-kind items as I’ll get back to the main part of this article. BUT if you want my list, it’s available at my Marketplace. Just click here and look under Templates http://www.ElevatingYourBusiness.com/a/shop.html

Speakers as 1st Class Citizens

You should consider many things when creating a proposal or talking about your speaker fee. Below is a list of the basic elements of what you deserve to be paid for (one way or another) These are “add-ons” and “value-addeds”.

• For your experiences on the topic — the good, the bad, and the ugly. In fact use it all when you speak.
• Number of travel days and hours. Include the time it takes you to travel to the airport, from the airport to the venue, etc.
• The amount of time and the cost of printing any materials (cost wise it’s better if you get them to print anything you need, but if you want it done perfectly, do it yourself.)
• The number of people in attendance.
• Is it a non-profit or for-profit and does that make a difference to you.
• The length of time you’ll be speaking and the number of times you’ll keynote, do a workshop, be on a panel or moderator of the panel of speakers over a day or days.
• The marketing you may need to do.
• Is it 60 days prior to the event (if so you’ll need to add a rush fee for all you have to add to your work).
• If you pay for the hotel and meals, add these fees.
• If you pay for airfare, add this.
• If they are taking photos, add this.
• The time on calls or emails to: whomever is organizing the event, or other management professionals.
• The times on calls or emails to survey or talk to at least 3 potential audience members in advance to build your talk around their immediate concerns and priorities.
• The internal or external distribution of audio or video taping they plan on doing.
• Your possible 30-day follow-up in mail or via teleconference to the participants.
• The number of articles they want to produce on your subject in their newsletters or for the participants.
• How many of your booklets, CDs or books will they be purchasing.

Let’s not forget about one more money making concept – Back of the Room (BOR)sales. BOR sales allow you to sell your products and make even more money than your “basic pay” Some organizations/businesses want a percentage of sales, find out up front what they expect.

Protect Your Important Intellectual Property

When you speak, you’re selling your time, talent, and expertise on a subject. Read the fine print on any contract you sign. Make sure that you keep the copyrights of any materials that are yours. If someone is buying the use of your talk in an audio, know how they’re providing that information to others. Is it behind a password protected area of a website? Are they selling it for a fee (and what is your cut on that fee)? Are they putting a note on the site that the materials are owned by the speakers? OR are they just posting the links somewhere with no notices of any sort?

If your materials are used in a way that has not been previously agreed to and/or paid for, you as a speaker need to speak up!
Recently after seeing how my materials were being used, I wrote to an organizaiton and asked them to include some legalize on a page so that visitors who downloaded my information know 100% that the information was for their personal use and NOT for use professionally without written permission from me. Ask for what you need.

Plug Up Those Leaky Profits

Now that you have the real story about what you should be getting paid when you speak; it’s time to determine how much of your profits you’ve been leaking each and every time you speak.

Learn more about all the ways you’re leaking profits in every area of your business. Click here http://www.ElevatingYourBusinessU.com/tele/pricing.html

WANT TO USE THIS ARTICLE IN YOUR E-ZINE, BLOG, OR WEB SITE? If you want me to change anything before you print it, you must ask for permission. And you are welcome to use it anytime in its entirety, with the following author/copyright information:

©2009 Maria Marsala, Strategic Business Coach,  Speaker and former Wall Street Trader at Elevating Your Business.  We help remarkable women CEOs get a life and future from their business by providing accountability, support and a (gentle) kick in the a$$ when needed.
Quickly learn which areas of your business scream for your immediate attention and which areas deserve a hurrah! Take our Business Checkup today at www.CoachMaria.com

Reach & Attract Pre-Qualified Prospects with Teleclasses

Stategic Business Coach, Planning Strategist Maria Marsala by Maria Marsala
Summary: You are probably already using a variety of the tools in your marketing toolbox – a website with fresh content, regular emails campaigns, strategic media placements, quality networking. But have you considered the under utilized marketing gold mine of a teleseminar? Learn more.

You are probably already using a variety of the tools in your marketing toolbox – a website with fresh content, regular emails campaigns, strategic media placements, quality networking. But have you considered the underutilized marketing goldmine of a teleseminar?

These education sessions are an inexpensive and easy option to reach large audiences right over the telephone. Only you will know for sure if this tactic has a place in your marketing plan. But as with every element of your plan, you must first determine the goal in measureable terms.

Do you want:
• more visibility for you or your business?
• more newsletter subscribers or twitter followers?
• quality and strategic joint ventures?
• more subscribers to a longer and paid series of classes?

Once your purpose is clear, you can then consider format and venue. Do you want full interaction with your participants, or would you prefer limited interruptions? Will the list of participants be available to all callers, or will they remain anonymous? Because your teleseminar will technically be held in cyberspace, venue refers more to delivery options. Teleseminars are hosted over the phone; the education leader has a main call-in number and participants each call from their respective location. To include multi-media, such as a PowerPoint presentation or streaming video, a wealth of web technology is available to convert your teleseminar into a webinar or webcast.

There are many service providers with different areas of expertise. Some quality and low/no-cost providers to check out are:
Free Audio Conferencing
Free Conference
The Basement Ventures

With a clear end-goal in mind, next outline your key message and all supporting messages. Be careful about making your teleseminar too much of a sales pitch. You should certainly give your company name prominent mention throughout the call, but you risk alienating participants if there isn’t any perceived value they can immediately take away. You don’t want to “give away the farm”, but strike an appropriate balance to show you know the subject matter. It also never hurts to hint that you have lots of other good information up your sleeve, to entice attendees to join you again.

Aside from the pure educational value you will provide participants with your content, there are many other benefits inherent for participants to join a teleseminar. Be sure to mention these when marketing your session to participants:
• Convenience – participants can join in from anywhere, no travel time or commuting required. No need for meeting space or a conference room, attendees can join right from their desks.
• Cost effectiveness – a flat fee pays for unlimited attendees at one location
• Interaction – participants help create the class with their questions
• Recall – attendees can obtain a recorded version of the teleseminar to review information any time
• Sustainability – sessions are inherently “green”!

Attendees aren’t the only ones on the receiving end of a long list of benefits. Teleseminars may be an even bigger bang for the buck for hosts than attendees, given all these reasons:
• Visibility – unlimited geographic bounds means you can reach a wide audience, even go global
• Longevity – taped audio/video of your session will have an afterlife
• Outreach – use participant sign-in info to build your email list
• Credibility – as a host you get name recognition and can earn expert status
• Practice – if you get nervous in front of a “live” crowd, this can help ease the anxiety
• Compilation – edit together a series of seminars to write a book
• Sales – create products to sell online, create products or packages of products for back of the room sales
• Upselling – an initial free/low-cost intro session can be followed by a more substantial series
• Visibility – in addition to exposure to attendees, you can increase search engine rankings if you decide to post your teleseminars to your site
• Status – deliver a quality teleseminar and you become the subject matter expert
• Exposure – it’s a simple way for a prospects and potential joint-venture partners to get to know you better
• Affordable – no need to travel to reach a large group, there are no printing costs, the company gains “advertising” by having its name in a variety of promotional venues

Your topic doesn’t have to be rocket science (unless of course you are a rocket scientist!) Chances are you have skills you take for granted, but are invaluable to others. Think back to learning to drive a car. It seemed overwhelming and scary at first, but once you learned the basics and got behind the wheel with a trusted instructor by your side, it just became a matter of becoming proficient. As a teleseminar leader, you are imparting advice on a topic you already know very well with an audience who wants to hear it.

If you’re still undecided about whether to host a teleseminar, here are other reasons, courtesy of my long list of LinkedIn friends and small business owner clients using teleseminars with great results:
• Webcasts held build business and provides speaking confidence in the person giving them,
• You’ll attract your target market/build a targeted mailing list
• Increased retention of training received.
• Attendees learn about a firm’s expertise firsthand.
• A teleclass is a step on your marketing funnel.
• Teleclasses ranging from freebies to various costs are all a part of “getting to know you, like you, and trust you.”
• It helps others become more comfortable using technology, opening up a new world of possibilities.

Now that you’re ready to lead your first teleseminar, be sure to read my companion article on Teleseminar Etiquette just to make sure you don’t inadvertently step on any toes during the session.

So what are you waiting for? Consider your end goal, craft a compelling session, deliver on your value proposition, and watch your business take off!

Special Mention:
Thanks to everyone at Linkedin.com who provided me with their suggestions on how teleclasses have helped them in their business.