Issues that effect building a company and it’s executives.

10.0 Ranked Business Building Articles From 2011

One-hundred sixty business building blog posts were created for the the Marketing with Integrity Blog in 2011. Topics ranged from social networking to marketing to business development to life skills. But 7 of those articles garnered a “10.0” ranking by Post Rank, a WordPress Plug in we started using in April of 2011.

Today, you can read the best of the best. Enjoy these 10.0 tips and use our ideas and the knowledge you gain to build your business in 2012. If you get stuck, we’re here to help you refocus, take your business up the steps of success, and create a life you love.

We’re also providing you with a few articles that we believe would have received a top ten listing IF we had installed Post Rank before April.

LinkedIn Tip:  You May Not Own Your Contacts List & What To Do About It Now

Twitter Tips: Under the “Mention” Link

A LinkedIn “Update” Tip

10 Ways To Develop Confidence In New Situation/

Bad Clients Were Bad Prospects First: Spot ’em Fast and Leave ‘em Behind

10 Ways To Say No To “Freebie Seekers” Who Want To Pick Your Brain

12 Business Growth Strategies Available At Your Local Library!


How The Teal Car Effect Affects Your Business

Find Support and Strength with a Mastermind Buddy

TeleSeminar Etiquette: Your Cooperation, Please!

How To Clean Up Your Business (Entrepreneur Magazine, May 2011)
Read two of my tips

14 Life Lessons from Oprah

If you would like to use these articles on your blog or in your newsletter, contact Maria at

(c) Maria Marsala, founder of Elevating Your Business a company that helps advisors refocus on priorities, take their business up the steps of success, and create a life they love. Learn moer at

Attention: Women Business Advisors

Become a Member of our GROUP on LinkedIn.

We’re a GROUP of senior women CEOs, business owners, practitioners, entrepreneurs, micro-business owners, and executive advisors (advisers), focused on opportunities of significant business growth and result$. Increase and improved: sales, cash flow, productivity, action, execution, alliances, etc.

Our members have been in their professions at least 3 years, achieved a high level of success and want more in business and life. They run a service related business and advise their clients.

We’re building a North American community of smart accomplished women who love the independence that running a business provides their lives. And we’re making the shift or have made the shift from “employee” to “business owner” within our own firms.

Join us now at

Who is list is not for: new business owners, MLMs, Solo-Preneurs who are happy being that way, students, women who own product based businesses, and for the time being no additional business coaches.

Join us now at


Are you ready to get “unstuck”?

Lately, I’ve noticed a big change among us small business owners. Maybe you have noticed it, too.

While folks are still looking for new ways to market or use the Internet to increase sales, the big change I’m seeing is different.

The change I’m seeing is about owners making a deep shift in how we choose to do business.

In fact, the changes are about getting unstuck and playing in a bigger game.

But how do we eliminate what’s holding us back?

Often, we don’t know exactly what has us stuck, what is keeping us stuck, or what to do about it. We may not even realize that we are being held back until we look at our P/L or the amount of time we’re spending working.

But if you’re an entrepreneur who has been following other people’s business models but still haven’t achieved the level of success you desire… read on…

Trying to build up momentum is where many entrepreneurs can get derailed. But you have a few secret weapons to walk through the derailment and get yourself up the steps of more success.

Watch “The 6-Steps to Boost Productivity & Profits” “Roadmap to Success” and see for yourself.


1) If you’re on my email list already, click here and I’ll send you the special link to the videos.

2) Did a friend send you this email? click here and put the word “video” in the How’d You Find Us? area. This way, in addition to the videos, you’ll receive access to our Empire Builder Kit, too.

These helpful training videos reveal some startling, insightful, yet simple strategies to help you get unstuck and thriving in 2012. Here I share the strategies I’ve discovered during the past 30 years in business and more than 15 years mentoring business owners and practitioners, including:

  • How chasing the wrong opportunities can derail your success – for years to come
  • The not having the single greatest planning strategy is costing you productivity and profits.
  • How to be part of the 25% of entrepreneurs who are using effective “best practices” techniques to grow their business now and in years to come.

The videos will only be available for a short time, so don’t miss the valuable tips to help you get unstuck. If you’re a thought leader who is ready for the next big thing but you already have so much on your plate … request to view these videos… click here

Sign up, listen to the videos, take notes, and please let me know 1) your favorite “aha” moment and 2) what steps are you going to take in the next 7 days to get unstuck.

Upwards and onwards,

Maria Marsala

Business Strategist, Financial Advisor Coach, Speaker, Author, and former Wall Street Trader



P.S. Want more than the videos?  Click here

12 Business Growth Strategies Available At Your Local Library!

Ya, the library. You know, the poster-festooned encyclopedia vault from school days past? You probably spent a lot of time there, researching for science projects and book reports. Remember reaching up on tiptoes to hand your library card to the librarian at the check-out desk?

Look it Up Certificate This should bring you back – Encyclopedia Britannica! It’s never too late to join the “look it up club” whose motto was “we never guess, we look it up.” Use the library’s valuable resources-even when you can see over the librarian’s desk. Today, make an appointment with your local business or reference librarian, and then do it again three years. If you move, do it again. This person is a wealth of information and can show you everything mentioned

Go visit your library. Why? Well, it’s like the story of our computers and brains – we don’t use all that we have at our disposal. And we don’t know all there is to learn from an institution that has been an institution and safe haven for many.

See generations of tax dollars at work-and work these twelve low-cost library strategies for business owners listed below. Make the phone call, set the appointment, get off your duff, and visit your local library. If you haven’t been to one in years, you might have to find it, too!

  • The library card
    An obvious benefit that allows you to borrow books, DVDs and CDs instead of buying them, saving you needless office clutter. Check and see whether you can reserve books online (tre convenient!) or whether your library has inter-loan agreements with other libraries, which gives you better access to what you’re looking for.
  • Free classes
    Find the calendar for the library system near you. You may have to do a little driving to attend the library’s free class offerings for anything that interests you. Usually you can find computer, writing, business, or career classes to assist you.
  • Database goldmine
    Business owners spend thousands of dollars on databases when much of what they’re paying for is available free at their library website.  Each year, the library systems purchase databases worth hundreds of thousands of dollars (like Reference USA, census, Gayles Association listing, Morningstar, etc.).   Schedule an appointment with your librarian to learn what each database  is and how he/she suggests it might be used. Evaluate how each database can help you determine what networking groups to join, organizations to cold call for speaking engagements, or create your own cold calling or direct mailing database.
  • Target market research
    Survey newspapers and magazines to see if you would benefit from subscribing to them-checking them out before you spend the money is just plain smart! If you know that your target market subscribes to them, you should as well. Read it for a few months. Once you get a feel for the content, learn what the writer’s guidelines are and submit a query or article as a way to get in front of a large number of pre-qualified potential clients.
  • Business development
    Research back issues of local newspapers to find networking groups and create a list of potential business development partners. Provide others you meet locally with your list.
  • Group work
    Libraries are great places to meet other business owners. Many have plug-in areas for laptops. (If you ever visit Poulsbo, Washington, bring a cup of coffee and site in front of the fireplace!)
  • Publicity
    Learn what classes you can teach (they usually only allow free classes). This will help you brush up on your presentation skills and build your local visibility.
  • Learn – duh?!?
    Why spend hundreds of dollars per year on books, when you can order a book on the computer, receive a notice when “it’s in” and go pick it up? Libraries usually have a variety of books on CD that you can listen to in the car (and yes, even on audios). Remember you don’t have to listen to business CDs all the time; spice it up and get something different.
  • Get on (the) board
    Many libraries have “Friends of the Library” associations that can use board members with business experience.
  • Volunteer
    See what volunteer opportunities are available in your community. Libraries hold many events for children. The library is a great place to give back to your community.
  • Books, books, and more books
    Libraries take donations of books, especially those in good condition. Or they sell them for fundraising. Some libraries have a “used book store”, an inexpensive way to find books to give away to clients and partners-and support the library at the same time!
  • Rent rooms at  the library
    Many librariies rent rooms for networking meetings, teach classes, etc. Some libraries only rent rooms out to non-profits, while others are happy to have the additional donations when the conference rooms aren’t in use.

Once you meet your librarian, remember one of those other “old fashioned” feel-good gesters. Take out a pen, stamp, and write a thank you note. Pop it into the blue mailboxes before they, too, become a blast from our pasts.

Then get on the computer and use all you’ve learned to help you grow your business.

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(c) 2009.  Updated 2011.   As an unstoppable business strategist and former Wall Street trader, Maria Marsala specializes in helping RRs and advisors increase their productivity and production.  For 20 years on The Street, she helped financial professionals sell more bonds and secure loyal clients.  Today, she helps them attract higher-quality clients and grow their businesses to serve their lives – not the other way around.  Uncover the areas of your business screaming for your immediate attention and those that deserve a big hurrah!  Request Maria’s Empire Builder Kit (free) at

Career Quesitons Answered here

It’s interesting how the answers to the questions  I was sent from Quint Careers  back in 2001 are still the same answers I give my clients today! Original article:


Q: What do you feel is the most effective setting/venue/situation in a job-seeker can network?  A: I suggest a mixture — meetings to help job-seekers stay focused on gaining that exceptional next “job” that will help them in their career, attending professional associations where they let others in their field know they’re looking for work, and the organization/seminars/meetings their potential employers attend.

Q: Roughly what percentage of a job-seeker’s job-hunting time should be spent in networking activities?  A: Two-thirds of the day should be spent on networking activities of some sort — that’s about five hours daily, five days weekly. Of course that’s after they’ve developed an excellent targeted resume and cover letters. A third of the time should be spent answering want ads or Internet ads. I recommend that clients start a database of everyone you know — what I call personal contacts — family, friends, former colleagues (as far back as they can go) and contact them via letter, phone, or both regarding the out-of-work situation. The more people know what you’re looking for, the better chances you have of finding that ideal career. Don’t forget to ask your personal contacts about meeting with you for breakfast or lunch. Unless you can afford to pay for their meal, use the words “dutch treat” up front. Why? Business etiquette says that the person who asks someone out is the payee of the meal. You don’t want to end up in a uncomfortable situation if you can’t afford to pay and you’re given the check anyway.

Q: Not long ago, the Wall Street Journal and Time magazine reported that even as the economy improves, companies will continue to lay off workers to increase productivity and reduce costs. They further said that competition for jobs will be intense as workers re-enter the workforce. How can job-seekers achieve success and stand out from the crowd in such a competitive market?  A: Network, network, network.

Q: We are hearing increasingly from job-seekers about frustrations with Internet job-hunting. They complain that they never hear anything from employers, and that employers increasingly put up impenetrable barriers to keep job-seekers from following up and being proactive. Are the old rules of job-seeking and follow-up changing? How will job-seekers need to adapt to the new rules of Internet job-hunting? Are there ways to follow up after responding to an online ad, and if not, what can job-seekers do in lieu of following up to increase their odds?  A: Old rules? As far as employer followup, I don’t see anything happening now that didn’t happen during my own career search, in the 80s and 90s. The companies who followed up, even to send me a rejection notice, were the exception, not the rule. However, if part of an individual’s ideal career is to work with a company that treats its employees exceptionally, then those are the companies that will do followup, so look out for them.

If you’re conducting a proactive career search (isn’t everyone?) and you’re having a problem getting through to the employer, learn how to cold-call to get through to the right person. Yes, it may take two calls. A good book on salespersonship is The Certifiable Salesperson: The Ultimate Guide to Help Any Salesperson Go Crazy with Unprecedented Sales, by Tom Hopkins and Laura Laaman.

Internet job searches should be part of someone’s career-advancement plan, however, not the No. 1 part. Most times, when you respond to an online ad, you’re responding to the job description and don’t know what company you’re dealing with. Those types of ads, on or off the Internet, are meant to keep you in the dark. While I see individuals gaining employment from job-search sites, most seem to do much better when they gain a job through networking or e-lists.


–Remove things from your resume that you don’t like doing! — Conduct a career search for 7-8 hours daily. — Be concise. Going after “just anything” takes so much negative energy that it’s tiring. — Join a local career networking group to help keep you going. — Attend meetings of organizations or seminars where your ideal employer will be. — Go to the local office-supply company and purchase business cards. Along with your contact information, list the position you’re seeking. –  Practice saying what type of position and what type of company you’d like to work for at home, with your significant others or with friends. This way you’ll be very comfortable when a potential employer asks you. — Let everyone you know — friends, family former colleagues — know exactly what type of position you’re looking for and how they can help you find it!

(c) 2001 Maria Marsala