19. Find Ways To Quickly Build A Relationship
It’s not about you. It’s about saying something that will turn off a prospect from hell and turn up the ears of your ideal clients. At events, you want to spend time with people who can become prospects or who know them in bunches. The fact that you do what you do, your title, is not important. But what is important is who you do it for and the major benefits they will receive from working with you. I challenge you to create an elevator speech without your title.
The basic concept can be expanded, but make a difference to your business by starting with “My name is ___ and I help (your ideal clients) and help them (reach this major goal)”.
Thanks to Maria Marsala of Elevating Your Business
Just in time to get your “new” New Year’s “business snapshot” or elevetor speech right. Dr. Shannon Reece recently asked business owners “What is your single best tip for creating a High Impact elevator pitch?” 36 of us answered. Read all the tips here:
About Maria Marsala
Business advisor, speaker, and prolific writer, Maria founded Coach Maria in 1998 to work with service business owners. Having grown up on Wall Street, it's not surprising that in 2010, her firm morphed into Elevating Your Business with a mission is to help financial advisors simplify business, advise more, and live better. Maria was named one of the top 30 international coaches in 2011, has helped service business owners in more than 40 industries to substantially grow their firms and take long vacations, and has taught business, technology and marketing programs at various colleges. She lives in Poulsbo, WA, a ferry ride from Seattle, WA. She grew up in Brooklyn and moved eventually took the other ferry from Staten Island to NYC each day. For a short time, she lived in rural North Carolina, too. She works in the United States and Canada and has had clients in the UK, Netherlands, Spain, South Africa, and other parts of Europe, too.
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