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Are you seeing a clear ROI on your marketing, networking, and seminar efforts?
The most successful financial advisors use niche marketing to stand out from the crowd. Before you change your marketing strategy, however, you must 1) learn the difference between niches and ideal clients, 2) create an ideal client profile, and 3) determine the best ways to market. Discover the simple secrets of marketing with niches and ideal client profiles before you waste your time and money on strategies that don’t work.
Today, decide to work with high-quality clients who value your services and the expertise you bring to the table. Attend this workshop and we’ll show you how.
What You Will Learn
- The vast difference between niches and ideal clients
- How niching helps you stand out from your competition
- 6 steps to create an ideal client profile that brings you AAA clients and a more profitable firm
Date: Wednesday, January 9th, 2013
Time: 10am PST / 11am MTN / noon CST / 1pm EST
Duration: 45 minutes
About the speaker, Maria Marsala
Maria Marsala is an internationally-recognized speaker, coach, and subject expert on planning today and profiting tomorrow. She climbed the corporate ladder on Wall Street at a time when female executives were as rare as pink diamonds. While at Bear Stearns, she saved her department hundreds of thousands of dollars yearly when she created new processes and authored an operational manual for sales assistants and reps. Much of what she designed was then duplicated in other departments or used firm-wide.
Maria founded Elevating Your Business fourteen years ago. She works with independent and fee-based financial advisors, planners, and RIAs to multiply their bottom line and reduce the number of hours they work each week. She works with FAs to grow their business strategically, tactically, and operationally. In 2011, Maria was voted one of the top 30 Coaches Internationally. As a trained Life Coach, she works with her clients holistically.
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“97% of all failure is due to the SYSTEM and not the person.”
— W. Edwards Deming, renowned management consultant for quality and statistical methods