I first heard of Bob Burg years ago, and I’m pretty sure it was either on Warrior Forum or Blake Forum. He was offering copies of his book that was in it’s third printing — for free. I’m not the type of person to say “no” to a free business book, especially when it’s on a marketing topic. The book as “Endless Referrals”, excellent book by the way, consider getting it, too, but that’s not the one I’m reviewing here.
The Go-Giver Book
Years ago, I had the honor of taking his 3 or so hour seminar in Seattle and part of the fee paid for his new book “Go-Giver“. The book was kinda thin (I thought to myself) as a read the back cover (and the description sounded intriguing) and before he signed it.
But because it was a thin book as far as business books go, I figured it wouldn’t take long to read it; very true. You’ll agree with me that not all business books are good bedtime reading, but I’d recommend you read this each night before you go to bed. I actually wish I had someone to read it with! I had the greatest sleep!
The book gets you thinking about the “Laws of Stratospheric Success”, and I’d recommend going to sleep on one law a night. But at the end, you might do what I did. I though I knew what the ending would be when there were 10 or so pages left. My eyes wanted to close, but I said screw it –I kept on reading.
Now, I’m not going to ruin the book for you, however, I’ll tell you it’s not your usual type of business book. Like the “Emyth Revisited” and “Who Moved my Cheese” it’s a story that happens all the time in life or business.
Joe, the main character, does business the way most business owners do — they become lone rangers. Then he learns quite a few life changing lessons about business and life called the “Five Laws of Stratospheric Success”. They’re simple concepts and I bet you’ve heard them all, but now you’ll get to see them in action. Great reminders of what life and business is all about.
I highly recommend this book as one that is thought provoking, makes you look inwards, and is gentle business reading. It makes you take a look at how you’re running your business and life — or not!
Sometimes good things come in “thin” packages! Read Go-Giver” and then come back here and comment on it. The Go-Giver, A Little Story About A Powerful Business Idea, By Bob Burg and John David Mann