Advisors: Save money and time by clearly defining your niche

Design your entire practice around your niche; specifically around how you define your ideal clients — before you spend time and money on marketing materials, websites, or even attend a networking event.

 

Once you’ve chosen a niche and then zeroed in the specifics of an ideal client, everything else about your practice will support “who” your ideal clients are. That could include which the business model to choose, which services to offer, what people to hire, what are the best ways to market your firm off and online, which technology to purchase — and even what your office will look like.

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Less is more when it comes to running a more successful practice

Below are a few recent articles on niching that I thought you’d appreciate.
When an Adviser Finds His Niche
As a new advisor, Mr. Milittello learned a valuable lesson about niching from his clients. Now he runs two firms.
Widows, Divorcees A Potential Service Niche For Advisors
Many women don’t have the documentation they need to manage their households and some fear they’ll end up homeless or broke…
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Do You Know a Woman?

Paula Abdul | Check Yourself | Avon Breast Cancer Crusade

 

In honor of Breast Cancer Awareness Month, the Avon Foundation for Women launches a powerful new call to action – #CheckYourself – featuring the release of this exciting new music video created with and led by acclaimed singer, songwriter and chorographer Paula Abdul.

#CheckYourself aims to cut to cut through the confusion related to screening strategies and encourages women to take control of their own breast health with three simple steps: Know Your Risks.

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Financial Advisors: Spaghetti Marketing Hurts Your Business

Be More Effective When You Master Your Niche!

“If you don’t determine your firm’s niche, your clients–each and every one of them–will do it for you.” – Maria Marsala, Elevating Your Business   Most financial advisors attempt to attract more clients to their firms with “Spaghetti Marketing.”  This entails throwing different marketing strategies against the wall and seeing what (if anything) sticks. 

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Replay Available: Financial Advisors Hit Your Niche and Become the Obvious Choice for New Clients

Available Immediately  — 45-minute, content driven replay.

Register now to watch the replay PLUS receive a 16 page ebook AND  our Your Niche Assessment, too!

http://www.elevatingyourbusiness.com/niche/

 

Marketing Smarter:  Hitting Your Niche

Position Yourself To Become the Obvious Choice

Presented by BrightTALK’s Finance ChannelHitting Your Niche

 

Why should an individual seeking a financial advisor contact YOU?  Why should your clients risk their reputation and REFER you?  

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Why Finding Your Niche Leads to More Success

13 Business & Finance Experts Reveal

Why Finding Your Niche Leads to More Success

 

What are you doing to separate yourself from the competition? Several experts in the finance and business world believe that niching is one of the best strategies you can use to stand out and increase your profitability.

 

Now here’s a quote, one of my favorite business quotes, which I bet you’ve often heard or seen online.

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