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Advisors: Stop Spaghetti Marketing.

Be More Effective When You Master Your Niche!

“If you don’t determine your firm’s niche, your clients–each and every one of them–will do it for you.” – Maria Marsala, Elevating Your Business   Most financial advisors attempt to attract more clients to their firms with “Spaghetti Marketing.”  This entails throwing different marketing strategies against the wall and seeing what (if anything) sticks. 

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Replay Available: Financial Advisors Hit Your Niche and Become the Obvious Choice for New Clients

Available Immediately  — 45-minute, content driven replay.

Register now to watch the replay PLUS receive a 16 page ebook AND  our Your Niche Assessment, too!

http://www.elevatingyourbusiness.com/niche/

 

Marketing Smarter:  Hitting Your Niche

Position Yourself To Become the Obvious Choice

Presented by BrightTALK’s Finance ChannelHitting Your Niche

 

Why should an individual seeking a financial advisor contact YOU?  Why should your clients risk their reputation and REFER you?  

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Why Finding Your Niche Leads to More Success

15 Business & Finance Experts Reveal

Why Finding Your Niche Leads to More Success

 

What are you doing to separate yourself from the competition? Several experts in the finance and business world believe that niching is one of the best strategies you can use to stand out and increase your profitability.

 

Now here’s a quote, one of my favorite business quotes, which I bet you’ve often heard or seen online.

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11 Celebrities Endorse the Advantages of Finding Your Niche

When some of the most famous and highly-respected experts in the world give advice about niches, I sit up and pay attention. The diversity of industries represented by the quotes below only cement my belief that selecting and serving a niche is a key element to success–no matter what business or industry you’re in.

 

“Rock music is niche.”

Bono, Irish singer-songwriter, musician, venture capitalist, businessman, and philanthropist

 

“We expand what we focus on.”

Wayne Dyer, American self-help author and motivational speaker

 

“Identify your niche and dominate it.

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NEW PRODUCT: MyPlanMap for Financial Advisors/Planners

NEW PRODUCT:  MyPlanMap for Financial Advisors/Planners

MyPlanMap is a powerful financial planning tool designed to provide clients with a goals roadmap on a single page ready to implement.   The software is available “in the cloud” where it is always available to the advisor and their clients.  It allows the planner to touch the client (many times automatically)  and have the clients touch back throughout the financial planning implementation phase.

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Free Webinar. Marketing Smarter: Hitting Your Niche

Marketing Smarter:  Hitting Your Niche

Position Yourself To Become the Obvious Choice

Presented by BrightTALK’s Finance ChannelHitting Your Niche

 

Why should an individual seeking a financial advisor contact YOU?  Why should your clients risk their reputation and REFER you?  What makes you STAND OUT?

 

If you answered, “Great customer service!” or “Experience!” your voice evaporated in a crowd of thousands.  If you talk about your credentials, how you’re paid, or your fiduciary responsibility, you’ll only confuse the stranger you’ve just met.

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A FREE Way To “Become More Known” — HARO

Today, I found two no-cost-to-you opportunities for financial advisors. They are an opportunity to be published. One was in a major magazine, but the opportunity has come and gone.  The other is below.  All you have to do was give your opinion in a few sentences or a paragraph. Sometimes, you might be interviewed by phone by a writer.

Each day, either I or my assistant look at HARO for opportunities.  

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Help me to help you…

Dear Financial Advisor,

As the summer winds down and business gets back to work as usual, I have a question for you that helps me to help you.

What Are You Struggling With In Your Financial Business Today?

Please comment with your answer and say hello. I like getting to know you. And if nothing comes to mind, it’s ok of course.

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10 Self-Esteem Tips from The Social Importance of Self-Esteem

The Social Importance of Self-Esteem

10 tips provided by the ‘The (California) State Task Force to Promote Self-Esteem and Personal and Social Responsibility.’  1986-1990

(Note: 2014, I can no longer find this list online)

1. ACCEPT YOURSELF. Every day when you get up, say to yourself, “I am a worthwhile and lovable person, no matter how many “mistakes” I make.

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